ADV60106 Advertising Campaign
This is the final year project for Advertising major students. It requires students to work in teams on an advertising campaign proposal and create the relevant executions for a specific client of their choosing. The client should be an SME with an online presence of at least 5,000 followers. The student teams act as advertising agencies to prepare the required materials in accordance with the client’s needs and the assignment brief, which specifies several required media types and 4 alternative/extra media options of their choice.