Mind Matters is a self-help mindfulness awareness campaign, with a name that serves as a reminder that our mind matters and should not be avoided, as we cannot heal what we cannot feel. It is about being aware of those emotions and learning to respond mindfully. The simple idea of being mindful, being present, being more conscious of life as it happens and being aware of your surroundings can help you thrive in the moment and live life to the fullest. As part of the campaign, a mindfulness kit is designed and created. It started with the aim of inspiring happier and healthier minds, which then blossomed into the idea of a mindfulness kit to encourage individuals to learn about the importance and benefits of mindfulness, along with the various ways to practice it. To further spread awareness, social media platforms are utilised to design and curate both posts and stories relating to mindfulness.