Florapy: A Florist Branding

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This is a local florist branding project which isn’t an ordinary florist as the brand takes a step further in embracing emotional well-being by promoting “flower power” through the collection of therapeutic Malaysian-native flowers which are each harmonised with premium gifts that are specially correlated according to the flower’s respective symbolism. The flowers are Malaysian-based because the brand is intended to represent our culture. The brand’s campaign is conducted mainly on social media platforms such as Instagram and Facebook which has an aim to raise brand awareness and brand values on social media which leads to call to action on the website in order to fulfil the mission of spreading well-being empowerment to the target audience.

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Chong Siong Loong Ron

Student

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